Driving Customer Loyalty Through App Delivery | Case

CHALLENGE

Creating a scalable loyalty solution

One of the largest drugstore chains in Europe, aimed to launch a strategic customer loyalty program. The goal was to create an application that could reward loyal customers with physical gadgets during in-store visits, prompted by client's employees.

Given the importance of this initiative for customer engagement, the solution had to:

Be scalable and support future loyalty features
Integrate with a range of existing systems including mobile devices, point-of-sale terminals, and modern cash registers
Securely handle all business logic and customer data
Be delivered on a fixed timeline – a rare achievement in the client's environment

SOLUTION

End-to-end delivery at enterprise scale

7N assembled a cross-functional team that designed and delivered an end-to-end loyalty application, successfully navigating the complexity of integration and enterprise constraints. Key solution elements included:

Robust architecture and scalability
Designed a modular system with front- and back-end components ready for expansion and future feature rollout

Design and requirements specification
Designed the application (UX/UI) based on the standards and requirements presented by the client

Seamless system integration
Integrated with existing client systems, in-store mobile devices, and modern cash machines without service disruption

Secure business logic implementation
Ensured all logic and transactions were securely processed within the application, meeting internal compliance requirements

Agile delivery model and scope control
Employed agile methodology to manage dependencies and maintain the timeline, with clear tracking of scope and business priorities

Client collaboration and transparency
Maintained daily contact with client stakeholders, conducted regular demos, and provided reporting to align with evolving needs

IMPACT

Strengthening value and trust

Successful on-time delivery
Delivered on schedule—an uncommon success in the client’s recent project history—helping reinforce confidence in strategic IT initiatives

Immediate business value
Enabled the launch of the loyalty program with measurable customer engagement uplift and improved in-store experience

Foundation for continued growth
The success of the first release laid the groundwork for further development and expansion of the application’s capabilities

Stronger vendor-client partnership
Reinforced 7N’s reputation as a reliable IT partner for high-impact initiatives in complex retail environments