Intelligent Platform for Ecosystem Visibility

How 7N developed a data-driven solution for strategic decision-making

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CHALLENGE

Advanced digital decision-making

A global pharmaceutical company needed a digital decision-making tool to help Digital Strategists gain visibility into the existing and planned digital ecosystem.

With over 5,000 digital touchpoints worldwide, decision-makers lacked a centralized solution to assess, optimize, and simplify their digital landscape.
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SOLUTION

Data-driven insights

7N provided a dedicated development team that worked in a SCRUM framework to design and build an intelligent mapping tool with an advanced search function.

The solution leveraged existing datasets, enriching them through aggregation, and provided a single source of truth for multiple roles within the organization.

The tool enabled decision-makers to:

Identify existing and planned digital touchpoints
Assess touchpoint relevance, quality, and value
Optimize customer experience by eliminating redundancies
Integrate with strategic tools and applications supporting patients and diagnosticians

IMPACT

Single source of truth

The solution was developed iteratively, ensuring continuous feedback and improvements. As a result, the client gained a centralized digital ecosystem overview, enabling:

Cost savings through touchpoint clean-up and consolidation

Reliable data by eliminating outdated or redundant content

A single source of truth for digital strategy decisions

Efficient digital ecosystem management for improved customer experience

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